Graduated in Contemporary History and DEA (Diploma of Advanced Studies) in History of Art from Barcelona University. Founding partner and Brand Meaning Advisor of Sofoco Media consultants, whose client portfolio include Inditex, Puig, Chupa-Chups, Miriam Ponsa, Bershka, Boris Bidjan Saberi and Teresa Helbig.
Co-director of the post-graduate courses in Brand Meaning Management 3.0, Fashion Journalism and Communication 3.0 and Establishing and Managing Fashion Companies at the IDEC-UPF (Pompeu Fabra University) Lecturer in Brand Identity & Branding and Fashion Communication & History, and UPF (Pompeu Fabra University) associate lecturer in Advertising and PR.
She is working on her doctoral thesis on Brand Identity at the UPF Communication Department.